Taking the Brand to a Higher Elevation
Drake Cooper created Payette Brewing’s brand years ago, but provided Trademark with the opportunity to collaborate in designing and building a unique environment for their new facility. Ultimately, an old black and white photograph of the Sawtooth Mountain Range and a rustic beer can hold much of the responsibility for the inspiration behind this project.
The facade of the brewery features a 100 ft textured mountainscape. This colossal mountain range was abstracted from an old photograph and was recreated using a posterized black and white tonal approach. With consideration to the existing architecture and environmental factors, this multi-dimensional piece was carefully engineered and built to ensure longevity and vibrancy for years to come. You can find Payette's iconic logo rising proudly behind the mountain range, just as the sun rises each day.
Woodgrain Inspired Letters
Inspired by the wood grain pattern found on Payette’s infamous beer cans, it was our vision to incorporate the imagery onto the exterior of the facility. The overall rustic feel of the building and brand itself called for signage with character. To match the overall aesthetic of the beer cans, we hand painted each letter and carved a custom wood grain texture into the surface, making these letters truly unique and one-of-a-kind.
The exterior also features a painted wall graphic of a large tap handle. This bright orange corner and visual aid lets visitors know they have arrived to their destination, leaving a lasting first impression on those who make their way into the tap room. Above the entryway you can find a sleek, steel awning and enormous hand painted watermark, similar to a cowboy’s brand—a playful application to all of those who know the company and their identity.