The path which brought Jason Keeble to Boise, Idaho was far from direct. He grew up bouncing back and forth between his birthplace of Melton, England, and central California. He traveled extensively with his parents throughout Europe, absorbing different cultures and lifestyles along the way. Jason’s father and older cousin were both artistic, and their influence was obvious. By the time he was a teenager, Jason’s skills as an artist were considerable: he mastered a variety of media, from charcoal drawing, to airbrush painting, to watercolor. Jason graduated from high school in England, but returned to the states to find that California’s school system wouldn’t recognize his diploma. Some people never graduate high school — Jason Keeble graduated twice!
When he was eighteen years old Jason enlisted in the US Air Force. He spent six years at the Luke Airforce Base outside Phoenix, Arizona. He worked primarily as a loadmaster, and his service record was admirable. He earned a Tactical Air Command Professional of the Year award, and was a “distinguished graduate” from the Non-Commissioned Officer Training (NCOT) program. During his enlistment, Jason started competitive cycling, and quickly found he had a knack for the sport. He won several races, including the Arizona state criterium championships. He was preparing to compete in the World Military Championships, but was deployed to Daharain, Saudi Arabia for operation Desert Storm.
After completing his enlistment with the military, Jason got his start in the sign industry with in 1997. Two years later, he traveled to Boise to visit some cyclists friends, and quickly fell in love with the place. He procured himself a job with a local environmental graphic designer, and moved his young family to the potato state. Ten years later, he and John Yarnell founded Trademark Sign Company, and the rest, as they say, is history.
Jason likes that at Trademark he gets to use his creativity on a daily basis, and his mind is never idle. Every project presents a unique challenge, and he derives a great deal of satisfaction from being able to see, and interact with his work.
Jason lives with his wife and daughter, and continues to ride and race his bicycle to this day.