Cassie Phippen

What in the World is Wayfinding?

We are often creating wayfinding systems for our clients and as different as each system can be, they are still inherently similar in their goals and concepts. Wayfinding is the creation of a system that helps the viewer find their way through a physical environment. These systems can be found all around us; integral in public transportation systems, as maps on city streets or in any large buildings

What Makes A Brand: Part 1

When you approach an Apple store, you know it will be brightly lit, with sleek, clean lines. There will be
polished screens with colorful graphics on a black or white background. All of this speaks to their iconic
electronics, but it’s more than that, it’s their brand. As the customer, you know the experience you can expect
to have by walking through their front door. A true brand goes beyond the logo by establishing a consistency