What's in a Name?
The building blocks of a brand start with choosing a name for the company, one that communicates your company mission, this will be the basis of your identity. We like to think of it this way, if you do not have a vetted concept for who you are, you cannot even begin to define yourself with one or two words. If you want to be proactive as a company, you have to think about what you are and then become it, rather than be purely reactive to your climate and clients. As a result, when John Yarnell and Jason Keeble were looking for their name, they knew they wanted something that described their vision.
“The name ‘Trademark’ was chosen because it fits perfectly with our mission, the definition of the word trademark is; a distinct mark or feature particularly characteristic of or identified with a person or thing.”
John pointed out that the name Trademark is exactly what we do as a company, we give people the ability to speak succinctly to their audience, whether that is to their customers or employees.
When developing a logo mark or identity for your company it is important to understand that you are establishing the face of your company. It will be the imagery associated with your company and will give people something to rally behind. When creating Trademark’s logo there was a need for something that was not only unique, but demonstrated what we do. John and Jason began to develop a logo, a mark that was easy to read and would provide flexibility for multiple applications.