CITY OF ONTARIO
Into The Great
Unknown
Ontario, Oregon extends just beyond the border of Idaho. Uniquely positioned as the thoroughfare for outdoor connoisseurs, and bustling travelers making their way through Oregon and beyond. With recent changes to the city’s population, development, and economic growth, the City of Ontario felt it was time to refresh their brand.
Gateway To
Adventure
As the city enters a new phase of cultural and economic development, Ontario’s personality is changing. This, in turn, prompted the city to revolutionize their brand identity and create a city-wide wayfinding system. When approaching this project, it was important to retain elements of place and history. Significant landmarks and cultural patterns played important parts in the development of the logo and wayfinding.
Adding To The
Narrative
As we worked on the logo, Malheur Butte, which can be spotted from a distance as one approaches Ontario, quickly became a local point for the logo design. Trademark created several illustrations and developed brand color options based on Ontario’s landscape. Through a highly collaborative community process, we developed cultural patterns and symbols to incorporate into the wayfinding system. This required working with several cultural organizations and the general public. The result is that the wayfinding system is not simply a guide to the physical locations of the city, but is a narrative about the new and old stories that make up the personality of the City of Ontario.
A United Identity
The final identity package included primary logos and logo variations, brand colors, brand assets (which included branded illustrations) and guidelines on how to use the new logo. In addition to the brand guidelines, we created finalized designs for a city-wide wayfinding system utilizing the new branding.
