On 8th street in the bustling center of our city, there is plenty of demand for a good cup of coffee, which is why it is important for shop owners to boldly make their storefronts known. That is exactly what we did for our long-time customers (and company-wide coffee suppliers) Dawson Taylor when they wanted to spruce up their prime location in downtown Boise. Their updated storefront declares itself with an energetic simplicity that is both perky and comforting.
Our journey with Dawson Taylor started with one of our larger rebranding packages. Even though their branding has gone through another identity evolution we have followed them through the physical branding of their Lusk District location, to their 8th street location and all the branded elements in between.
In the beginning, Dawson Taylor needed their logo re-designed which led to a thorough identity package. The new logo was a nod to their established brand, but with a modern look that told a story about their company. The subsequent branded elements incorporated into this identity and the physical branding we assisted in, definitely leave an impression.