Branding & Beyond
When you fully appreciate branding you realize it goes beyond a logo, a website and print collateral. It even goes beyond signs. To really allow for the festival goer to feel fully immersed we helped provide little elements, little touches of detail, that allow for the suspension of disbelief. We had a lot of fun considering how to apply Treefort's unique brand throughout the festival. We hand paint faux wood and bark patterns with worn design elements, to fit the rustic playful theme.