Indian Creek Plaza
Caldwell’s Premiere Destination
Indian Creek Plaza has become Caldwell Idaho’s premiere entertainment destination. Located near the center of town, this plaza is equipped with an outdoor ice rink, stage for concerts, live entertainment, movies, and a splash pad for water play.
Indian Creek Plaza is owned by the City of Caldwell and managed by Destination Caldwell a 501(c)(3) non-profit organization whose mission is to reclaim and rebrand Caldwell as Idaho’s premier gathering place, with a focus on locally produced wines along the Sunnyslope Wine Trail, market fresh goods, and farm to fork dining. Destination Caldwell came to Trademark for a brand identity package, signage program, donor recognition piece, and a series of entryway signs for their new gathering place, Indian Creek Plaza.
Indian Creek Plaza Logo Identity
It was our vision to make the beautiful hand-drawn script as sculptural as possible. The script featured in the logo was cut with our CNC router and finished a deep bevel to give the logo an added sense of depth. As you make your way into the plaza, you will find a large main stage entryway sign, which features a series of plasma cut steel panels with secondary design elements. As you make your way around the corner, you will be greeted by an informational directory sign to help users navigate the plaza. Throughout the plaza, we completed a custom signage system for the ice rink, sidewalks and plaza shoppe.
Pillars of Progress