Indian Creek Plaza

Caldwell’s Premiere Destination

Indian Creek Plaza has become Caldwell Idaho’s premiere entertainment destination. Located near the center of town, this plaza is equipped with an outdoor ice rink, stage for concerts, live entertainment, movies, and a splash pad for water play.

Indian Creek Plaza is owned by the City of Caldwell and managed by Destination Caldwell a 501(c)(3) non-profit organization whose mission is to reclaim and rebrand Caldwell as Idaho’s premier gathering place, with a focus on locally produced wines along the Sunnyslope Wine Trail, market fresh goods, and farm to fork dining. Destination Caldwell came to Trademark for a brand identity package, signage program, donor recognition piece, and a series of entryway signs for their new gathering place, Indian Creek Plaza.

Indian Creek Plaza Logo Identity

Inspired by the rich history of Caldwell, the rolling hills and its surrounding creeks, we developed a hand-drawn script to capture the essence of the surrounding natural areas. As physical branding specialists, we knew this logo identity would be featured in a variety of formats. From clothing patches and painted murals, to dimensional entryway and main stage signage programs, we created secondary design elements to pair with the logo throughout the plaza. Whether you’re visiting the plaza shop or headed towards the main stage, the Indian Creek Logo transitions into each area of the plaza seamlessly.

Destination Signage

It was our vision to make the beautiful hand-drawn script as sculptural as possible. The script featured in the logo was cut with our CNC router and finished a deep bevel to give the logo an added sense of depth. As you make your way into the plaza, you will find a large main stage entryway sign, which features a series of plasma cut steel panels with secondary design elements. As you make your way around the corner, you will be greeted by an informational directory sign to help users navigate the plaza. Throughout the plaza, we completed a custom signage system for the ice rink, sidewalks and plaza shoppe.

Pillars of Progress

To help thank those who made this plaza possible, Destination Caldwell wanted to create a donor recognition system that would honor their donors while leaving room for potential sponsors to be involved in the progress of transforming this space into a premier destination for the citizens of Caldwell. At Trademark, donor recognition systems are one of our favorite projects to work on. We enjoy the challenge of using color, materials, lighting, and hardware to create an immersive storytelling experience for its viewers and patrons. We believe donor recognition systems provide a unique opportunity to help donors feel connected to the organization they’re supporting, while extending the invitation for potential donors to get involved and help the cause.

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Indian Creek Plaza