Madre Taqueria

Here's to Mother's, Warm Kitchens, and Full Bellies

Hailing from California, Chef John Cuevas, a James Beard Award semi-finalist and his wife Julie, took a leap of faith to pursue a life-long dream of opening their very own boutique-style taqueria. After months of searching for the perfect spot, they stumbled upon an old warehouse in the up-and-coming Lusk District. This warehouse, has since transformed into the neighborhood's newest hot spot. From craft beer and comfort food to wildly adventurous tacos, Madre’s offers a little something for everyone.


  • Logo Identity Development

  • Design Consultation 

  • Branded Applications

  • Environmental Graphics

  • Exterior Signage

It's All in the Process

As a mixed-media studio, we’re all about the creative process and let's just say—we aren’t afraid of getting our hands dirty. We knew the owners of Madre were passionate about sourcing and incorporating sustainably-grown and local ingredients, so when it became time to work on their logo identity—we looked straight to the source for inspiration. We started by exploring and getting to know the various ingredients responsible for making these tacos so delicious.