Madre Taqueria

The Cuevas are passionate about sourcing and incorporating sustainably-grown and locally-sourced ingredients into their food. After hearing the passion behind their craft, when it came to approaching the identity mark for Madre, we looked straight to the source for inspiration.

As a mixed-media studio, we enjoy rolling up our sleeves and getting a little dirty from time to time. Our approach to brand identities sometimes begins with pencil and paper and sometimes it begins with sauce painting or muddy footprints. For Madre, we began our logo sketching process by lining up a table of taco ingredients and each designer selected their medium of choice. After a few short hours, our team left with a couple of hot sauce masterpieces that were then photographed and sent to the computer to become digitized.

After establishing the logo identity for Madre, we worked alongside the Cuevas to develop brand collateral for the restaurant which included business cards, apparel and swag, menus, and table toppers.