Located at the intersection of 8th and Main, the Capitol Terrace Building has served as an iconic landmark and pioneer in the character development of downtown Boise, Idaho. In 1988, the building challenged the norm while setting the standard for what downtown would become—a lively venue for all audiences to connect with one another. With enclosed parking garages, terrace seating, and outdoor escalators, the terrace provided a unique meeting place for Boise natives and visitors to dine, shop, and socialize. Nearly 30 years later, Boise has since become one of the fastest growing cities in the U.S. As the heartbeat of downtown, the Capitol Terrace building was long overdue for a face-lift. Adopting the name Main + Marketplace, this newly remodeled central meeting place has helped revive the bustling downtown area yet again.
Logo Identity Package
Exterior Signage Development
The name Main + Marketplace was inspired by the intersection of roads surrounding the area and the vibrant energy exuding from those who make this place come alive. From conceptualizing a logo identity to developing a comprehensive signage system for the exterior, it was our goal to help transform this prized location into a modern, yet lively meeting place once again.