Last year, Trademark was proud to be associated with the first Treefort Music Festival. The event injected over one-hundred bands right into the heart of downtown Boise, and created a magically unique festival atmosphere. This year Treefort nearly doubled in size, and Trademark got the chance to make some very cool contributions. We worked closely with Treefort’s artistic staff to insure that whatever we made stayed consistent with the festival’s aesthetic. Most of the festival’s signage was hand-made and roughly hewn, replicating the look found in summer camps and wilderness areas. Everything we designed for Treefort was obviously hand-made, while maintaining the integrity of the festival’s branding.
We started with the main-stage backdrop. We painted a 15’X12’ canvas with two coats of fire-retardant paint (it’s code). Then we printed out a huge paper pattern, and pounced the outlines of the Treefort logo onto the canvass with chalk.
Rainey spider-walks over the paper pattern, pouncing it with chalk:
From there it was simply a matter of painting within the lines, and attaching grommets to the banner so it could be hung.
Sam and Rainey begin painting.
The end result looked great: simple and iconic, yet unpolished and hand-made.
The banner is hung.
We made several other cool pieces for the main stage, including a huge entryway sign. We started by CNC-routing some shapes out of plywood, and painting them separately. This gave the sign's lettering a pleasing amount of dimension.
John lays out the painted pieces of plywood so they can be fastened together.
Once everything was dry, we assembled the sign and attached it to the wall using a french cleat.
The finished Main Stage entry sign.
We also made several archery-targets. These were designed to be free-standing signs that not only marked the entrance to the main-stage area, but also captured the playful, adventurous spirit of the festival. The tree trunks were actually fence posts. John notched them out with a saw, and finish-carved them by hand.
John carefully cuts out a notch in the posts...
...and uses a chisel to neatly finish the cut.
Then Jason painted the poles white, and added texture with black paint and permanent marker to simulate the texture of a birch tree trunk.
The signs were also made from CNC-routed plywood, and hand painted. They looked great, especially when placed next to some of Treefort’s other castles and trees.
The last major piece we made was the central wayfinding sign. We wrapped a downtown street light with sections of birch-tree patterned vinyl.
Sam and Rainey attach a piece of patterned vinyl to the street post.
Treefort’s artistic staff made signs for all of the venues out of some beautifully weathered plywood. We provided them paper patterns that used the custom Treefort font. This made for signs that were still wonderfully individualized, yet had enough on common with the rest of Treefort's signage that they still fit in. We fastened them to the light pole using pipe clamps.
The signs await deployment!
Sam climbs high up a ladder to fasten the last few wayfinding signs.
Treefort served as an excellent opportunity for us to make some satisfying projects. We savored the chance to make some unique signs that fall far outside the realm of traditional signage. We are thrilled with the progress of the festival, and eagerly look forward to working with Treefort again next year!
A finished archery-target sign next to the wayfinding pole.