If Walls Could Rally



Your office environment can be encouraging your company’s goals.

What does your office say about your company goals and corporate philosophy? Does it affect employee performance and turnover? Your company culture is more important than ever in attracting and retaining the right employees. Millennials are now the largest age group in the workplace. This generation makes decisions on where they work not based from financial rewards, but more from an interesting workplace, flexibility, and opportunity for career advancement. A successful culture is more than a fun break room or a ping pong table. Creating the right experience can reduce stress and encourage company goals.

This is where experiential graphic design can help. Providing a unique office environment is more than a coat of paint. Understanding and applying tailored design principles to a committed company culture can inspire, motivate, promote communication, allowing more work to get done.

“I like to define culture in terms of a high-performance culture, one that exhibits qualities like communication, collaboration, mission and value alignment, innovation and accountability.”

- Greg Besner, Culture IQ, Entrepreneur Magazine


Divide and Conquer

Placemaking is a fundamental element of Experiential Graphic Design, the perception of our surroundings has a very real effect on our mood and how we interact with others.

“Environments that do not provide ready access to spatial hierarchies may interfere with variable personal needs for social interaction. Stress may result from these unmet needs.”

Gary W. Evans, Sheldon Cohen: Environmental Stressors

Clearly designating areas by implementing a wayfinding system can reduce unwanted stressors allowing for a more productive work environment. The right signifier can help reinforce how the space is intended to be used. If collaboration is the intent, having a space that  appears open, light, airy and approachable will help encourage conversation. Taking a chance on creating an environment that is bold, even playful in common areas may spark new ideas of conversation.

Every office needs some heads down, “get it done” time. Even in an open layout the surroundings can imply the amount of chatter from the space. In these areas minimalism, clean lines, muted colors, helps prevent peripheral distractions. If your office is too small to allow for both, perhaps consider a flexibly designed space that may engage both.

What are we fighting for again?

You spend time and resources to show your commitment to industry related, social, civic and/or environmental issues, Why not show it internally to remind everyone what they are fighting for? As your company grows it is important to teach new employees and remind senior staff, why they work so hard. Authoritarian reminders of company policy are often not accepted causing employees to feel undervalued and condescended to. Artwork that aligns with company goals and fits well within the space can say more without shouting.

Be proud of your beginnings, be proud of your brand. Your company identity is an implied signifier of your company values. Emphasizing your company logo with unique materials in the entryway and utilizing brand related colors, welcomes clients, employees and guests creating a memorable first impression. Hang company memorabilia on the wall to remind of longevity. If you have a physical products present them as works of art. Instill pride in your employee’s work by giving them visual representation of their successes.

Effectively maximizing your branded space requires strategic planning and consideration. Ensuring a cohesive strategy that aligns with your company culture requires a broad understanding of company values. Transitioning those values into an enjoyable work environment is the product of successful experiential design.