Though the term may seem unfamiliar to some, “wayfinding” is all around us and comes in many shapes, forms, and sizes. If you’ve ever used a building directory, or relied on a bathroom identifier or directional signage to get you where you need to go—you’ve experienced wayfinding. Wayfinding systems combine the use of color, typography, and symbols to successfully guide visitors to their destination. 

At Trademark, our wayfinding solutions are strategically designed to help manage high traffic spaces while enhancing overall brand recognition. Without a well designed wayfinding system, visitors can be left confused, lost, or irritated, which can have a negative impact on your brand and your space. From room identifiers and directional signage to developing a thematic wayfinding system for an entire space, our design & build capabilities enable us to see your project through from inception to completion. 

The goal of wayfinding is to create a system that enhances the overall user experience by providing essential information to help guide visitors to their destination, safely and efficiently. We find that David Gibson in his book, The Wayfinding Handbook, illustrates our philosophy perfectly;

“The wayfinding designer is responsible for enhancing how a space is experienced by finding order in chaos without destroying character…wayfinding design provides guidance and the means to help people feel at ease in their surroundings,” (Gibson, David. The Wayfinding Handbook. New York: Princeton Architectural Press, 2009. Print.)

As wayfinding designers, we believe it is our responsibility to develop systems that will enhance the user navigation experience, while creating a sense of place for visitors.